The ONMT positions Morocco in the Business Tourism segment

A workshop dedicated to MICE (Meeting, Incentive, Conference, Events) was organized on Monday in Paris by the delegation of the Moroccan National Tourist Office (ONMT) with the aim of affirming Morocco’s position in this segment. and generate leads.

“The Moroccan National Tourist Office is on all fronts. The French delegation of the ONMT organized, yesterday March 13, 2023, a workshop dedicated to MICE. The objective of this event was to affirm Morocco’s position in this segment and generate leads,” said a press release from the Office.

For the occasion, the Orangeraie d’Auteuil of the Stade Roland Garros in Paris was dressed in the colors of the international “Terre de lumière” campaign, continues the same source, adding that around thirty Moroccan professionals, airlines, hoteliers and receptive, who traveled especially for the event at the invitation of the ONMT, thus met the 150 French MICE actors present for the event.

Among the Moroccan participants, the airlines Royal Air Maroc and Air Arabia Maroc, large groups such as KTI Voyages, Atlas Voyages, Atlas Hospitality, Kenzi Hotel Group, hotels such as the Fairmont La Marina Rabat-Salé, the Hilton Taghazout, the Essaidi Marrakech or even Le palmeraie Rotana resort, without forgetting receptive Mice specialists such as Active Travel, Terratour, MTM Travel & Event, We Mice you…

And to remember that MICE is a tourist segment with high added value in the travel industry and concerns all activities and services related to professional events.

This is an important segment for Morocco as a destination which is positioning itself more and more as an attractive destination for the organization of major international events, underlines the press release, noting that the ONMT is therefore in the front line for highlight the attractions of Morocco in this segment.

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