On the eve of Ramadan 1444 AH (2023 AD), “Al Aoula”, the Moroccan family channel par excellence of the National Society of Radio and Television (SNRT) bouquet, renews its appointment with viewers. A rich and varied program in terms of volume and genre is thus offered, illustrating its leading position in national production, of television fiction and documentaries, in particular.
SNRT has expanded the Ramadan 2023 programming for the “Al Aoula” channel, based on an approach based on innovation and content updating, while capitalizing on data (DATA) to rationalize the program schedule, in order to meet the expectations of the general public, consolidate the audience shares gained and broaden the base of viewers.
One of the particularities of this programming is the allocation of the second part of Ramadan evenings to documentaries and debates, so that the audiovisual content can reach all Moroccan families and the different categories of viewers, with a balance in genres, in this case the cultural, spiritual, scientific and discovery content.
With regard to television dramas, “Al Aoula” remains faithful to its quality approach, and takes into account different tastes and age groups. Leader on all levels of this type of program, the channel has taken a particular interest in originality and novelty, in dealing with issues of concern to Moroccan society, in humor and heritage, particularly through programs “Salah & Fati”, “Shhywa m3a Star” and “Anmougar”, in addition to “Chef Academy”, the reality TV show on Moroccan culinary art whose first season will be launched on the occasion of this Ramadan month.
This new program schedule for the “Al Aoula” channel is the fruit of 100% Moroccan production and is aimed at all members of the family. It falls within the framework of the audiovisual public service mission, ensured by the SNRT, which is based on standards of quality, professionalism, diversity and encouragement of national production.
It goes without saying that this diversified offer reinforces the position of national public television as the best choice of Moroccans. The National Society of Radio and Television makes its programs available free of charge to its viewers, inside and outside the national territory (via the SNRT LIVE streaming service) and concretizes the complementarity between traditional television and the nonlinear offer.