The Head of Government, Aziz Akhannouch, chaired, on Friday in Rabat, the signing ceremony of the framework agreement for the deployment of the strategic roadmap for tourism 2023-2026 with a budget of 6.1 billion dirhams (MMDH).
This roadmap aims, by 2026, to attract 17.5 million tourists, to reach 120 billion in foreign exchange earnings, to create 80,000 direct and 120,000 indirect jobs, in addition to repositioning tourism as a key sector. in the national economy.
To achieve these objectives, this roadmap intends to transform the tourism sector by acting on all the essential levers, namely a new logic of the offer articulated around the customer experience and structured around 9 thematic sectors and 5 transverse sectors, an offensive plan to double air capacity and strengthen promotion and marketing, with particular emphasis on digital, specifies the department of the Head of Government.
It also involves the diversification of cultural and leisure entertainment products with the emergence of a fabric of dynamic and modern small and medium-sized enterprises (SMEs), the upgrading of existing hotel facilities and the creation of new hotel capacities and the strengthening of human capital, thanks to an attractive framework for training and human resource management, to improve the quality of the sector and offer better career prospects to young people.
On this occasion, Akhannouch noted the exceptional achievements of the tourism sector during the year 2022 and this, in a difficult global context, recalling the strong mobilization of the government, in particular the emergency plan of 2 billion dirhams which made it possible to support the tourism professionals and maintain jobs during the crisis.
Returning to the exceptional Momentum experienced by our country under the vision of King Mohammed VI, he recalled the planetary exposure experienced by our country during the 2022 World Cup and more recently following Morocco’s candidacy for the organization of the 2030 World Cup alongside Spain and Portugal.
In order to guarantee the success of this roadmap and translate it into reality, new governance has been put in place through the creation of a National Interministerial Commission for Tourism (CNIT) chaired by the Head of Government and composed of the parties signatories, two national commissions, the airline commission and the “Supply/Demand” product commission and twelve regional plan monitoring commissions chaired by the Walis of each Region.
It is also a central coordination structure and regional coordination structures, relays at the local level and Impulse Laboratories institutionalizing the dialogue between the public and the private sector, each made up of a multidisciplinary team.
This agreement was signed by the Minister of the Interior, Abdelouafi Laftit, the Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor, the Minister of Transport and Logistics, Mohamed Abdeljalil , the Minister of Youth, Culture and Communication, Mohamed Mehdi Bensaid, the Minister Delegate in charge of the Budget, Faouzi Lekjaa and the President of the National Confederation of Tourism (CNT), Hamid Bentahar.
This ceremony was marked in particular by the presence of the Minister of Economy and Finance, Nadia Fettah, the Director General of the Moroccan National Tourist Office (ONMT), Adel El Fakir and the Chairman of the Board of the Moroccan company of Tourism Engineering (SMIT), Imad Barrakad.