Morocco crowned Madrid "best emerging sustainable destination"

New consecration for the Moroccan National Tourist Office (ONMT). Viajar magazine, one of the prestigious Spanish magazines specializing in tourism and travel, named Morocco “best emerging sustainable destination for the year 2022-2023″, Tuesday in Madrid, during an event organized at the ” Real Fabrica de Tapices”.

The prize was awarded to Adel El Fakir, General Manager of the ONMT, by Josep Palau, Director of the Viajar magazine, in the presence of Ms. Karima Benyaich, Ambassador of Morocco to Spain, during a networking event where the main prescribers and Iberian and Latin American tourist operators were present, as well as representatives of the profession in Morocco like Hamid Bentaher, President of the National Confederation of Tourism, Lahcen Zelmat, President of the National Federation of the Hotel Industry and Mohammed Semlani, President of the National Federation of Travel Agencies.

On this occasion, Adel El Fakir, DG of the ONMT declared: “I am honored to receive this award which consecrates the efforts of the Kingdom of Morocco in terms of sustainable tourism. This recognition reinforces the influence of the Morocco brand through the attributes of sustainability and responsibility to which travelers around the world are very sensitive.

This event was an opportunity to capture the attention of more than 250 senior managers of tour operators and airlines and present them the authentic offer of the Morocco destination, carried by the new brand “Morocco – Land of Light”. .

This meeting made it possible to consolidate the achievements of the Light Tour organized on June 21, 2022 in Madrid, and to confirm Morocco’s performance on the Spanish market, the leading market in terms of performance recovery for the year 2019 (98% at the end of November 2022).

The opportunity to recall the exceptional results of the last communication campaign aimed at the Spanish market. With an exposure rate of 74%, it achieved a satisfaction rate of 91% and nearly 90% of respondents expressed interest in visiting Morocco. This has earned Morocco numerous distinctions such as the prize for the “Best international promotion campaign in Spain” and the prize for “the best culinary destination”.

Through this new distinction awarded by the magazine Viajar, the ONMT is consolidating its strategy on this geographical and cultural proximity market, a strategic market for Morocco as a destination, representing an important pool of more than 20 million tourists.

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