161,410 vehicles sold in Morocco in 2022

The president of the Association of Vehicle Importers in Morocco (AIVAM), Adil Bennani, said that overall sales of new cars in Morocco stood at 161,410 units during the year 2022, against 175,360 vehicles in 2021. .

Speaking on Friday in Casablanca, during a press conference devoted to the 2022 annual report of the automotive market in Morocco, Bennani returned to the complexity of the context of the past year marked by profound changes at the origin of the decline 8% of year-over-year sales.

Of the total sales for the year, the share of passenger cars (VP) amounted to 143,186 units, compared to 154,123 in 2021, for a share of light commercial vehicles (LCV) equivalent to 18,224 compared to 21,237 a year earlier, a he clarified.

And to emphasize that many events explain this downward trend, in particular, the shortage of semiconductors, the disruption of global logistics, galloping inflation, the increase in hydrocarbon prices, as well as the contraction of local demand on the second half of 2022.

In detail, the president of AIVAM noted that the passenger car segment fell by 7% compared to 2021, dominated by the Dacia brand with a market share (PDM) of 27.2% or 38,885 units sold, ahead of Renault (15%) and Hyundai (9.2%), noting that this negative growth is impacted by the availability of stocks.

At the same time, he said, Asian brands, including Hyundai (3rd position), Toyota (7th) and KIA (9th), each gained a place in the Top 10 of the passenger car category of the best-selling brands, and these firms suffered less from semiconductor supply issues.

As far as LCVs are concerned, the market is experiencing a more pronounced general decline of 14% compared to 2021, due to a lack of visibility and uncertainties about the economic context. Almost all the brands are in decline except for Renault, which regains the lead in the ranking with 26.6% PDM thanks to the Express model which replaces the Dacia Dokker, reported Mr. Bennani. In addition, DFSK and Ford are in second and third position in the Top 10 best-selling LCVs in 2022 with 15% and 10% market share respectively.

By engine type, sales of gasoline engines rose 14.3% in 2022, from 10.8% in 2021, driven by hybrid growth, he said, noting that the The momentum in sales of vehicles with alternative engines is confirmed with an increase of 17% and a representation of 3.5% of the market.

In this respect, Adil Bennani underlined the presence of more operators in the market of non-thermal motor vehicles under the effect of an increasingly extensive and competitive offer, adding that 18 brands and 71 models are marketed on the Moroccan market in 2022 against 16 brands and 57 models in 2021.

The ranking by city shows that Casablanca ranks first in PC sales in 2022 with 41.5% of market share, down slightly by 1.6% compared to 2021, followed by Rabat recording a sharp decline of 15% to 10.7% from PDM and Agadir (7.8%) which consolidates its third position ahead of Marrakech.

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