The ONMT capitalizes on the victories of the Lions and launches the "We Dream Big" campaign

What is happening right now is magical. Walid Regragui’s Lions fought like warriors and reached the semi-finals of the Qatar 2022 World Cup, bringing unconditional joy to Moroccans, Africans and Arabs and a very positive image of Morocco.

In this sense, the Moroccan National Tourist Office (ONMT) whose primary vocation is to promote the image of Morocco beyond the borders joins its energies to this euphoria and this worldwide enthusiasm for Morocco to further establish the image destination tourist.

Thus, for Adel El Fakir, Director General of the ONMT, “cWhat is happening is a dream campaign for the ONMT and for Morocco. This global exhibition, based on incredibly strong values ​​carried by the Atlas lions and Moroccan fans in Morocco and around the world relayed by personalities from all continents on the +front page+ of all the world media is just exceptional”.

“We must now support this wave to make this enthusiasm a reality and by bringing as many tourists as possible to Morocco from all over the world. Our challenge is this now“, he believes.

Indeed, in a press release, the ONMT announced the deployment of a strategic plan based on three major points. This is the campaign activation Land of Light with the leading TV channels, in particular on Bein sport MENA (leader in the area in terms of audience), the German channel ZDF for targeted targeting of German-speaking markets, or even CNN and HBO for the US markets, as well as the activation and the mobilization of the largest tour operators and airlines at European level, such as Expedia, Tripadvisor, Ryanair and Easyjet, which will capitalize on the success of the Atlas Lions to encourage their customers to come and discover Morocco and rediscover the values ​​conveyed by his national team, namely solidarity, resilience, success, team spirit and others.

It is also a question of creating a Film deployed on Social Networks in strategic markets, and which returns to the presence of Morocco as a land of football and tourism with a ” call to action“, arousing the interest of the target audience to come and discover and rediscover the emotions experienced by watching Morocco play.

This system, continues the ONMT, is deployed and boosted in 10 target and strategic markets in Morocco such as France, Spain, Great Britain, Italy, Germany, Belgium and the Netherlands. or the Gulf countries such as the United Arab Emirates, Qatar, Kuwait and Saudi Arabia, underlines the ONMT.

At the national level, the Office recalls the broadcast since the start of the world cup of the spot on internal tourism ” ntla9aw fbladna » at the level of the national channels Arriyadia and Al Aoula, exclusive broadcasters at the national level of the matches of the Moroccan team in order to benefit from the important audiences recorded by these channels.

Also, the Office returns to the deployment of a campaign mainly on social networks to thank via a visual creation the Lions of the Atlas, the supporters in Morocco and in the world and the FRMF for promoting Morocco in the world. A high-impact campaign taken up and shared widely by the social networks which have associated themselves with this message of thanks and national pride welcomes the Office.

In conclusion, the ONMT says “thank once again our Atlas Lions, the National Football Federation and all Moroccan supporters in Morocco and around the world for this great world exhibition and is working for its part to capitalize on this magnificent patriotic momentum“.

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