Morocco picks up the pace

The automobile, a jewel of the national economy, continues to accumulate success, both in terms of production and export turnover, and is now opening up to new horizons.

Placing Morocco as the leading exporter of cars to the European Union, the national automotive industry, based mainly on exports, seems to be picking up the pace, thus strengthening its position in the global value chain and taking up new challenges. related to the desire to increase national production capacity.

According to the latest monthly foreign trade indicators, published by the Office des Changes, automotive sector exports reached their highest level in the last five years. These exports amounted to 77.68 billion dirhams (MMDH) for the first nine months of this year, up 34.9% compared to the end of September 2021.

A trend that is reminiscent of the position of this very competitive and structuring sector of the industry, suggesting new opportunities that would make it possible to see the ceiling of ambitions this time even higher.

Indeed, the multinational group “Stellantis”, world leader in the manufacture of cars, recently expressed its desire to double the production capacity in the Kingdom, bringing it to 450,000 units, for a total investment of more than 3 billion dirhams, with, as a result, 2,000 new jobs in the Kenitra factory, which already employs more than 3,000 people, with a local integration rate of 69%.

This action, launched by the Stellantis Group, comes in line with the government’s strategy to double the size of the automotive industry in Morocco.

In this sense, the Head of Government, Aziz Akhannouch recently met with the CEO of the Stellantis Group Carlos Tavares. A meeting during which Mr. Akhannouch recalled the High Royal Guidelines relating to the attraction of foreign investment and the improvement of the business climate, while highlighting all the measures taken by the Executive, in particular the promulgation of the new investment charter.

Akhannouch also welcomed the involvement of the “Stellantis” group in the development of its investments in Morocco, despite the context of the crisis, specifying that the doubling of the production capacity of the Kenitra site will contribute to the creation of 2,000 new jobs, in line with the orientations of the government program relating to the promotion of employment.

During this meeting, the Head of Government also noted the contribution of Moroccan executives to the development of the electric automobile sector at the Kenitra plant, highlighting the contribution of a group of Moroccan engineers and technicians to the design and manufacture of these cars.

For the leaders of the Stellantis group, this interview was an opportunity to salute the government’s efforts to simplify investment procedures, welcoming the attractiveness of investments in the Kingdom in the field of automobile construction and the attention enjoyed by this sector in Morocco.

The national automotive industry, a sector that is developing in line with the High Royal Guidelines for attracting foreign investment and improving the business climate, continues to lead the battle, not only to strengthen and expand production capacities , but also and above all to take advantage of the current situation to attract new builders.

Ranked 2nd producer of cars in Africa, Morocco displays a production of vehicles intended for more than 74 world destinations, with a local integration rate of 63%. Since 2014, this sector has enabled the creation of 180,000 jobs and has more than 250 national and international equipment manufacturers and manufacturers.

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