Morocco at the 1st International Food Fair

The 1st edition of the Abu Dhabi International Food Fair (ADIFE) is being held from December 6 to 8. Morocco is represented there by a diversified pavilion erected by the Agency for Agricultural Development (ADA).

A press release from the Agency specifies that through this participation, the objective is to continue and further strengthen the support provided to groups of local product cooperatives, in the wake of the “Green Generation 2020-2030” strategy. “.

This high mass of professionals in the agri-food sector is attended by 25 exhibitors, producers of Moroccan local products, from all regions of the Kingdom and who represent 36 agricultural cooperatives bringing together more than 910 small farmers, among which 316 women (35%), adds the ADA.

This is, according to the Agency, “a great opportunity to highlight all the novelties, but also the diversity, quality and richness of the Moroccan offer, especially since there are 17,000 all nationalities who will roam the maze of the show, in search of business opportunities”.

Moroccan exhibitors were able to benefit, prior to this major meeting, from a reinforced marketing and technical-commercial framework, with no less than 250 B to B meetings aimed at establishing business relations, further informs the ADA.

It should be noted that the Moroccan pavilion, which was visited by the Emirati Minister of Tolerance and Coexistence, Sheikh Nahayan bin Mubarak Al Nahayan, and the Minister of Climate Change and Environment, Maryam Al Muhairi, was designed to to reflect the richness of Moroccan culture, while offering visitors the opportunity to live unique experiences by tasting the different flavors of Moroccan cuisine and discovering the hospitality of Moroccans.

Organized by the Emirati group ADNEC, in cooperation with the Agriculture and Food Safety Authority of Abu Dhabi, constitutes a window for professionals from all over the world to learn about the latest developments in the agri-food market and to know the requirements of consumers in the Middle East region in general and the United Arab Emirates in particular.

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