Increase in the price of 1/2 liter of milk by 50 cents

The rise in prices of several basic necessities continues. This week, the price of UHT milk (milk treated at ultra high temperature) was revised upwards, as well as other dairy derivatives.

While the initial price of half a liter of milk was 3.50 dirhams, it rose this week to 4 dirhams per half-litre, i.e. an increase of 50 cents all at once, which has not pleased Moroccan consumers, already annoyed by soaring prices in general.

This increase in the price of milk is not the first of its kind in Morocco. In June 2022, several companies increased the prices of their dairy products, such as Jaouda, Copag Group.

In an internal memo intended for commercial directors and agency managers, the Jaouda-Copag Laiterie Commercial Department had informed officials that it had been decided to change the prices of UHT milk, and this, from June 1, 2022, thus asking the sales managers and their sales teams to do everything possible for the success of this increase operation.

Thus, it is indicated in the note of which MoroccoLatestNews UK holds a copy, that the price of whole UHT milk 1 liter has gone from 8.40 dh to 9.30 dh (+ 90 cents), while semi-skimmed UHT milk 1 L has gone from 8.90 to 10.50 (+ 1.60 DH), as well as Linea 0% UHT milk.

As for whole UHT milk 1/2 L, it experienced an increase of 50 cents, going from 4.60 dh to 5.10 dh, while semi-skimmed milk 1/2 liter underwent an increase of only 30 cents , going from 5.20 dh to 5.50 dh. Jaouda 500 Ml growing-up milk has seen an increase of 50 cents, from 6 dh to 6.50 dh.

This price increase occurs in a global context marked by the general increase in the price of transport and materials, but also by the crisis in the dairy industry in Morocco, where self-consumption of this product represents between 10 to 15% of the overall production of the sector.

Asked about the crisis in the litter industry in Morocco, at the end of the press conference of the Council of the Government, on November 17, 2022, Mustapha Baitas, spokesperson for the government, confided that the government is working on this file and that there are several solutions being discussed.

We have passed the discussion phase with the professionals of the milk sector. Today we are in the process of putting the final touches to launch the mechanisms that will allow this material to be produced in a normal way. “, he said.

In October 2022, the Ministry of Agriculture announced the support of professionals in the dairy sector, breeders and producers, by canceling the 20% VAT for imported fodder, the resumption of subsidies for the breeding of heifers and the anticipation increase in demand during the month of Ramadan.

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