Convention for the promotion of the tourism sector

On the sidelines of the thematic session of the 117th Executive Council of the World Tourism Organization (UNWTO), the Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor, the Director General of SMIT , Imad Berrakad, and the Secretary General of UNWTO, Zurab pololikashvili, signed an agreement on the Promotion of investment and digitalization in the tourism sector in Morocco.

This agreement, indicates a press release from the ministry, will focus on three main areas, namely the promotion of tourism investment, innovation and digitalization and finally the support of Moroccan tourist SMEs and will also make it possible to strengthen the actions of the ministry. to improve the competitiveness of the destination.

Investment, innovation and digitalization are major levers in the sector’s roadmap to double the number of tourists by 2030, it is recalled.

As a result, the convention is in line with the priority orientations for the development of tourism in Morocco. VSMEs, for their part, account for 95% of the Moroccan economy and are therefore of strategic importance.

In this respect, the tourist VSMEs constitute a real spearhead for the resilience of our sector and are the subject of several initiatives launched by the Ministry and the SMIT, in particular in terms of digitalization.

The agreement signed with the UNWTO will thus accelerate their digitization through tailor-made support, provided by experts in new technologies, throughout their digital transformation process.

In this context, Morocco has been chosen by the World Tourism Organization to be the pilot country of its “Digital Futures” program which will accelerate the digitization of 10,000 small and medium-sized tourism enterprises and will therefore propel our sector.

This thematic session also made it possible to launch the national competition for Moroccan tourism start-ups, driven by SMIT and in partnership with the World Organization, to select the most innovative tourism start-ups that will create the best future tourism experiences. more unique, in a context marked by the emergence of modes of tourist consumption based on experience.

The department of Fatim-Zahra Ammor emphasizes that this agreement is part of the continuous efforts made by the ministry and the SMIT to strengthen the attractiveness of our destination to stimulate investments with high added value for our sector.

As a reminder, the work of the 117th Executive Council of the UNWTO, opened on Thursday in Marrakech, around the theme “TPME and Talents to transform tourism”, with the participation of some 250 representatives.

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