Automotive: Meknes thinks big!

In Meknes, which has the ambition to become a competitive and attractive industrial center for large companies alongside its primary vocation as an agricultural region, the automobile sector got off to a flying start, since the installation of the first international group a few years earlier.

The Ismaili capital with many assets including its geographical position, its skilled labor and its developed infrastructures, seems determined to find a place among the destinations of automotive professionals, alongside Tangier, Casablanca and Kenitra. And the bet seems to have already been won.

Indeed, Meknes and its region has seen the installation of several international groups to strengthen the automotive ecosystem in the region, including Yazaki, Delphi, Yura and the American automotive supplier “Lear Corporation” which has just put into service , at the end of October, a new factory at the Agropolis in Meknes. The group already had a production unit in the Sidi Bouzekri area.

The new factory, which covers 54,000 m2, including 18,200 m2 for production, is the 16th of its kind in the group at the national level. It currently employs 2,200 employees with the prospect of reaching 2,600 employees in 2023.

“The creation of this factory is a sign of renewed confidence in the Meknes site, which is full of high-level skills and enjoys the support of local authorities and central authorities, including the Ministry of Trade and Industry and this, in application of the High Royal Guidelines relating to the promotion of investment and the encouragement of employment for young people”, it is in these terms that the Minister of Industry and Trade, Ryad Mezzour s is expressed on the occasion of the opening of this project, praising the commitment of local authorities in building new momentum.

The inauguration of this unit reflects the confidence that the group places in Morocco, its competitiveness and its skills, underlined the Minister, who emphasized the importance that the group attaches to quality and competitiveness in the global level. Installed since 2003 in Morocco, the American equipment manufacturer is currently present in Tangier, Rabat and Kenitra, in addition to Meknes. It has 16 factories across Morocco employing nearly 18,000 people. Such a result was achieved thanks to the preferential advantages that the Ismaili city offers to investors, in particular the availability of land at a competitive cost, a qualified workforce, an attractive living environment, in addition to a good level of connectivity to main ports of Kenitra, Casablanca and Tanger Med.

There are many opportunities in the automotive sector in Meknes, thanks to the optimization of the manufacturers’ supply chain and trained and qualified human capital, with a turnover of -1%.

In addition to the automobile, the agri-food, textile and clothing, building materials and pharmaceutical and cosmetics sectors also offer great development opportunities in the region.

These opportunities are to be seized, in particular within the framework of the strategies adopted at regional and local level, but also of the Industrial Recovery Plan (2021-2023), which constitutes a new strategy adopted by the supervisory ministry and based on the establishment of an import substitution policy, the strengthening of Moroccan capital in industry and the decarbonization of industry to preserve and strengthen exports.

To pull out of the game, given the tough competition from other poles at the national level, Meknes has invested in strengthening its infrastructure by creating industrial zones with various vocations, including Agropolis (130 ha), Mejjat (57 ha) and the area of ​​Sidi Slimane Moulkifane (24ha).

Industrial districts have also emerged in Ain Slougui (18 ha), Moulay Driss road (40 ha), Lafarge Ciments (300 ha), Sidi Said (13 ha), El Hajeb road (120 ha) and Agourai (13 ha), in addition to economic activity zones in Borj Moulay Omar (1ha) and Oujah Arouss (25,370 m²).

This network of industrial zones and districts will be reinforced by the new industrial zone in Ouislane over an area of ​​65 ha.

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