Automotive industry: Mezzour takes stock of the challenges of the sector at the AMT show

The Minister of Industry and Trade, Ryad Mezzour, inaugurated, on Wednesday October 26, 2022, the 7th edition of the Automotive Meetings Tangier-Med (AMT) show.

Organized by the Moroccan Association for the Industry and Construction of the Automobile (AMICA), from the 26th to the 28th of the current month, in Tangier, this edition focuses on the theme “What strategy for the revival of the automobile industry “.

“This event, back after the pandemic, comes in a particular context marked by economic recovery and key issues for the future of the sector. Morocco, under the enlightened leadership of King Mohammed VI, has succeeded in seizing the opportunities of the moment thanks to an unprecedented production and export dynamic in the sector,” the minister said.

“Today with a production capacity of 700,000 cars annually, the Kingdom remains the leading car producer in Africa,” added Mezzour during a round table at the AMT show.

And to specify that this dynamic has benefited from a sustained rate of investment throughout the last two years, with 31 projects for a total amount of 6.5 billion dirhams, which will generate more than 26,000 jobs in the sector.

The Minister, who also visited several stands on the occasion, made a point of stressing the important role played by the Investment Charter in promoting the attractiveness of the industrial platform and the development of strategic sectors, in particular the ‘automobile industry.

“We are in the midst of a shift towards sustainable mobility. Morocco has clearly demonstrated its ability to produce electric vehicles and has begun its transition, as part of an ambitious energy strategy based on renewable energies, energy efficiency and regional integration. With its strengths and the equipment manufacturers it has, Morocco is now an emerging platform for electric mobility,” he said.

Ambitions whose achievement remains closely linked to the competitiveness of the sector. Ryad Mezzour recalled this, affirming that competitiveness is “an imperative of sustainability” for any industry.

“Our goal is to make Morocco the most competitive carbon-free automotive platform in the world and to increase the local integration rate from 64% to 80%. For this, part of the renewable energies will be put at the service of industrialists within the framework of an offer at very competitive prices”, indicated the Minister, stressing that an incentive and tailor-made support is available to operators, at this end.

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