"Morocco Now": Japanese economic leaders hail Morocco's progress

Japanese economic leaders hailed Morocco’s socio-economic progress, its political stability and the leadership of King Mohammed VI during business meetings and the launch conference of the “Morocco Now” brand held in Tokyo from June 27 to July 1.

A press release from the Ministry of Investment, Convergence and Evaluation of Public Policies indicates in this regard that the Moroccan delegation, led by Mohcine Jazouli, Minister Delegate in charge of Investment, Convergence and evaluation of public policies, “on a working visit to Tokyo as part of the launch of the Morocco Now brand, was able to observe the enthusiasm and strong interest of private operators, agencies and Japanese institutions for the economic potential of the Kingdom, now perceived as a privileged destination for the development of their investments and trade in the region”.

Organized by the Moroccan Agency for the Development of Investments and Exports (AMDIE) with the support of the Moroccan Embassy in Japan, this visit was in particular an opportunity to meet more than twenty economic leaders in sectors of activities as diversified as automotive, aeronautics, agrifood, textiles, tourism, renewable energies and infrastructure.

All unanimously hailed the socio-economic progress of Morocco, its political stability and the leadership of the Sovereign, which have made it possible to position Morocco as a priority destination for the development and diversification of Japanese investments, but also as a regional platform for the development of their exports to Europe and Africa in particular.

The Moroccan delegation was also able to observe the alignment of objectives between Morocco and Japan to facilitate the energy transition of their respective economies through the development of renewable energies, an area where the Kingdom is cited as a “regional champion” thanks to the enlightened vision of Her Majesty.

The Japanese institutions met, including the Vice-Minister of Foreign Affairs, the Vice-Minister of Economy, Trade and Industry as well as the leaders of the trade and investment development agencies “JETRO” and the international cooperation “JICA” warmly welcomed the recent entry into force of the investment promotion and protection agreement and the double taxation agreement, which will further encourage Japanese companies to invest in Morocco.

There is thus a Momentum to be seized, in particular in a context of relocation of production chains and upheaval of supply chains that the world is experiencing, notes the Ministry of Investment, Convergence and Evaluation of Public Policies.

And to conclude that the CEO of JETRO, Nobuhiko Sasaki, has proposed the forthcoming organization of a business forum between the Moroccan and Japanese private sectors, not only in the traditional business sectors where Japanese companies are present in Morocco such as the automotive industry, but also in new target sectors such as aeronautics, hotels and renewable energies.

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