Massinart.ma, the first Moroccan startup to invest in augmented reality

With his smartphone, the customer can virtually place a painting chosen from more than 1,000 models exhibited on Massinart.ma in 15,000 variants of sizes and colors available. The user will therefore be able to see directly the rendering of the table.

For the first time in Morocco, a startup is investing in the field of augmented reality. Massinart.ma, which specializes in trades related to decoration, has decided to integrate augmented reality technologies into its customer experience strategy.

This state-of-the-art technology allows incredible levels of immersion and visualization related to decoration paintings. It is a business model that is 100% digitized and uses artificial intelligence

Thanks to the new artificial intelligence functionality in its e-commerce site, Massinart.ma responds to a need that until now had not yet been addressed on the Moroccan market, allowing the customer to project what his salon looks like in order to to make better choices.

With his smartphone, the customer can virtually place a painting chosen from more than 1,000 models exhibited on Massinart.ma in 15,000 variants of sizes and colors available. The user will therefore be able to see directly the rendering of the table.

“Before opting for this new approach which is extremely innovative, we first based ourselves on the analysis of the behavior of more than 80,000 customers on the site. At the end of this analysis, we noticed that the consumer encountered difficulties in making his choice and hesitated in the choice of colors and dimensions adapted to his decoration. It is for this reason that we decided to use augmented reality technology,” said Hassan Ounacer, Director and co-founder of Massinart.ma

Since its creation in 2017 by two young Moroccans Hassan Ounacer and Salaheddine Mimouni, Massinart.ma has continued to offer its customers a very wide choice of paintings 100% made in Morocco at affordable prices and based on an artificial intelligence system that analyzes and predicts decoration trends and cultural characteristics of the Moroccan consumer.

Massinart.ma, leader in decorative paintings in Morocco, has a large fleet of latest generation equipment and a workshop that brings together 100% Moroccan artists and craftsmen.

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