Coca-Cola combines food, music and entertainment in its first edition of the Coca-Cola Food and Music Festival

Coca-Cola has launched an entertaining tour in the form of a festival – the first of its kind – with the aim of delighting its consumers and giving them memorable moments.

It is in a spirit of sharing and refreshment that Coca-Cola Morocco launched its first edition of the Coca-Cola Food and Music Festival in Casablanca, Agadir and Tangier. Placed under the sign of culinary and musical experiences but also of sharing, these days welcomed large communities who gathered around the iconic brand.

The event was built around different cuisines from around the world, reflecting Coca-Cola’s desire to unite and bring people together. It is therefore around the highlighting of 10 types of cuisine, flavors and delicacies that the magic took place. And to share it with a greater number of people, the Coca-Cola Food and Music Festival went to meet young communities in Casablanca (June 4-5), Agadir (June 18-19), then Tangier (2- July 3).

In order to access it, all you had to do was show up with 3 caps of Coca-Cola in hand. A process that already set the tone for these weekends punctuated with surprises. The festival indeed surprised the participants by welcoming on stage several Moroccan artists for concerts: Zouhair Bahaoui, Manal, Salma Rachid or even DJ Red Supa performed their flagship pieces. They performed in front of an audience of fans of all ages and backgrounds.

“Our goal was to bring Coca-Cola, food, music and entertainment together in magical events. For this, we have collaborated with Chefs, restaurateurs, as well as artists, each more talented than the other, whom we have taken to meet our young Moroccans across the territory. We have made it a point of honor to ensure that more people can enjoy, refresh themselves and create memories,” said Islam Ouchaou, Marketing Director of Coca-Cola Morocco.

In total, more than 15,000 people across the Kingdom gathered around the Coca-Cola – Food – Music fusion by participating in this first edition of the Festival.

Note that The Coca Cola Company (NYSE: KO) is a beverage company whose products are sold in more than 200 countries and territories. Our company’s goal is to refresh the world and make a difference. Its brand portfolio includes Coca Cola, Sprite, Fanta and other soft drinks.

The company seeks to have a positive impact on the lives of people, communities and the planet through the replenishment of water, the recycling of packaging, sustainable sourcing practices and the reduction of carbon emissions throughout our supply chain. value.

Together with its bottling partners, it employs over 700,000 people, helping to create economic opportunity for local communities around the world.

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In Morocco, The Coca-Cola Export Corporation – Morocco Branch and the three bottlers ECCBC Morocco, ABC and SBGS, form the Coca-Cola System in Morocco and produce 100% of their drinks in their 6 factories across the territory.

They directly employ 3,200 people and indirectly 23,400 people. For each job created in the Coca-Cola System in Morocco, 6 additional jobs are thus created through the value chain on the national territory, thus contributing to the development of the national economy.

Through its iconic international brands such as Coca-Cola, Sprite or Fanta, but also its local brands such as Hawaii and Pom’s, The Coca-Cola Company in Morocco is the national leader in soft drinks and serves more than 150,000 customers across the kingdom. The company is also present in the water segment with Ciel and Bonaqua, juices with Cappy Pulpy, and improved water with Aquarius.

Determined to promote the construction of sustainable communities, The Coca-Cola Company in Morocco pursues a proactive corporate social responsibility (CSR) policy, articulated around three priority areas, namely the preservation of water resources, the empowerment youth and women and recycling.


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