The Morocco Pavilion shines with its exhibition "Artisans de Lumière"

The 5e edition of the International Biennial of Crafts and Creation, 2022 revelations, was inaugurated last night with the African continent in the spotlight with all its diversity and dynamics. Morocco participates hands down, for the first time, with 8 Moroccan creators and craftsmen of excellence.

During the Révélations 2022 event, Africa is the red thread of this event taking place at the prestigious Grand Palais Éphémère from June 8 to 12.

Moroccan participation aroused very keen interest from the international press and professionals, proof of the relevance of the approach of the 8 Moroccan master craftsmen and creators present, accompanied by the Ministry of Tourism, Crafts and the Economy. Social and Solidarity, and by the Maison de l’Artisan, which combine with excellence craftsmanship and contemporary innovation.

On Wednesday June 8, Aude Tahon, President of Ateliers d’Art de France, officially inaugurated the 5th edition of Revelations, surrounded by numerous official representatives from the 20 countries exhibiting at the Biennale, in addition to a multitude of eminent personalities from the world of fine crafts and luxury.

The ribbon cutting was followed by an official visit through the aisles of the Grand Palais Éphémère. Aude Tahon as well as the representative of UNESCO, the director of Mobilier de France and other high personalities stopped at length in front of the works of the 8 Moroccan master craftsmen and creators exhibited in the Pavilion of Morocco.

An artistic but also and above all economic rendezvous

Interest in Moroccan arts and crafts continued throughout this first day of the biennial, reserved for journalists and professionals. They came from all over the world to attend this unmissable arts and crafts event which should receive no less than 45,000 visitors.

The biennale is a real place for economic exchanges and meetings with collectors, lovers of exceptional objects, artistic directors, architects, decorators, gallery owners, buying offices… With some 400 exhibitors, the biennial allows them to consolidate their clientele, expand their business network and consider large-scale projects with specialists from all continents.

Morocco, between craftsmanship excellence and contemporary innovation

Artisans of light, a new look at crafts » is the title given to this first official participation of Morocco in the biennial Revelations. It attests to the objective pursued by the ministry and the Maison de l’Artisan, namely to develop the visibility of Moroccan excellence on international markets in terms of know-how and creativity, but also to highlight all the prospects that high value-added production offers craftsmen and art creators.

The model of the interior of a private jet magnified by the work of brassware of exceptional finesse, developed by Maison Meftah for the aircraft manufacturer Dassault is a perfect example of this approach, as are the precious handmade weavings of Soumiya Jalal, used to dressing the most luxurious interiors.

Visitors were also impressed by the solid wood art furniture of Hamza Kadiri and Jamil Bennani, also present with aerial wooden sculptures. Add the work of The Sea Origin of the world by Ghizlane Sahli, whose visual can already be found on many professional sites; ceramics by Younes Serghini in intense white or deep green from Tamegroute; the imposing carpets by Soufiane Zarib without forgetting the concrete and steel table, softened with henna by Salima Chaoui Aziz developed with the studio of Kenza Ben Cherif.

This first official participation of Morocco sends a message to all of us, Moroccan men and women, to say that a grain of sand can turn into a pearl. Well, this grain of sand is each one of us. This is really the message we want to convey. We are all artisans of light, that’s how we nicknamed the 8 creators for the exhibition » says Yasmina Rhoulami, Curator of the Morocco Pavilion at the Biennale Révélations.

The idea behind this first official participation of Morocco is to breathe new life into its crafts, make it a locomotive for the crafts sector and hoist it upwards, specifies Yasmina Rhoulami at microphone of MoroccoLatestNews.

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