The holding company Anouar Invest launches the extension works of its Best Biscuits Maroc factory in Had Soualem

The Anouar Invest holding company launched, on Monday in Had Soualem, the extension works of its Best Biscuits Maroc factory, with the aim of continuing to offer consumers a variety of new and value-added products.

The launch ceremony for the extension works of this biscuit production unit took place in the presence of the Minister of Industry and Trade, Ryad Mezzour.

Through this extension, says a press release from the ministry, the Anouar Invest holding company is providing its Best Biscuits Maroc subsidiary with an additional production unit. Thus, the factory located in Had Soualem will gain in size and potential.

The extension, which focuses on biscuits and snacking, reflects the group’s desire to meet both national and international demand.

Representing a total investment of 350 million dirhams, which will be deployed in 3 phases by 2024, this extension will eventually allow the creation of 700 direct jobs. The group thus envisages the development of an innovative, diversified offer that is perfectly able to compete with imported products.

Best Biscuits Maroc is on its third project of this type. The first completed in 2015, then the second in 2020 having strengthened the industrial park. It is currently the largest biscuit production plant in Morocco, both in terms of area and production capacity.

In a context where the industry has been battered by the economic crisis linked to the Covid-19 pandemic, the Anouar Invest group is part of a growth dynamic by making this investment which will allow it to initiate a new cycle of development. .

For Ryad Mezzour, these extension works will enable Best Biscuits Maroc to acquire an additional “world-class” industrial unit, which has great competitiveness and the latest technologies, capable in the long term of not only replace imports but also to conquer markets all over the world.

This investment, he added, bears witness to the great dynamism of the biscuit and agri-food industries sector and helps to strengthen Morocco’s food security and industrial sovereignty, in accordance with royal guidelines.

And to emphasize: “Investment in this sector considerably increases our national production capacity, strengthens the integration of value chains, creates more jobs and contributes more to food security and the industrial sovereignty of our country, in accordance to the High Royal Guidelines.

“This is a buoyant sector with high potential: to date, we have supported, within the framework of the
Industrial Development and Investments (FDII), 26 projects in the biscuit, chocolate and confectionery sector totaling an investment amount of around 2 billion dirhams which will create around 5,400 direct jobs,” he said.

It should be noted that Anouar Invest achieved a consolidated turnover of more than 5 billion dirhams in 2021, the result of an innovative and agile development strategy and strong growth potential. The group, committed to an ethical and responsible approach, employs more than 4,000 employees (including 2,300 women) from various backgrounds but all united by the same duty of excellence.

With a resolutely customer-oriented management system, its subsidiary Best Biscuits Maroc is certified by AFNOR ISO 9001 and ISO 22000, and also holds the HALAL label as well as TAHCEINE from the Moroccan Institute for Standardization (IMANOR).


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