Regional investment 2022: Agrifood in the spotlight in Agadir

The “Les Régionales de l’Investissement” roadshow, organized by the BCP group, stopped over on June 8, 2022 in Agadir, for a meeting dedicated to the agri-food sector. This stage was also marked by the signing of a tripartite agreement to encourage the culture of entrepreneurship in the region.

In opening, Jalil Sebti, General Manager of Banque Commerciale and Mohamed El Haimer, Chairman of the Management Board of Banque Populaire Centre-Sud recalled the investment potential of the region, noted during the first edition of the tour rising to 1.2 billion dirhams of financing needs, of which 48% have been met: figures that reflect the strong dynamism of the Souss-Massa region. This opening session was marked by the participation of El Mahdi Arrifi, Director General of the Agency for Agricultural Development (ADA) who thus underlined that “The development of agricultural upstream is based on four levers: the preservation of natural resources, improving the performance of agricultural sectors, developing aggregation and giving priority to human capital”.

The debates continued during a first panel devoted to the agri-food industry with the main players in the sector (ONSSA, FENAGRI, CGEM, etc.). The latter returned to the sources of investment opportunities offered by the agro-industrial ecosystem, estimated at 10 billion Dhs and shed light on the arsenal of support offers provided to companies aimed at improving competitiveness. valuation units. A sharing of experience was carried out by COPAG, a key player in the region, highlighting the advantages of aggregation, advocated by the group as a lever for the development of its various recovery sectors.

The initiatives deployed by the various public and private organizations for the promotion of the investment of SME at the level of the region formed the key subjects of the second panel. In this area, and to capture international opportunities, Mounir Ferram, Executive Director of ASMEX, encourages Moroccan industries to focus on three key factors: Agility, performance and innovation.

The Ministry of Industry and Trade unveiled the results of the Sovereignty Task Force, which captured a large number of projects, 25% of which operated in the agro-industry, and, on the other hand, that of the Task Force export, with an export potential of 50 billion Dhs identified at the level of the main sectors of the Souss Massa region, including 8.9 billion Dhs for the food industry sector. The AMDIE, the AMEE and the CRI of the Souss Massa region also took part in this panel by presenting the range of support measures offered to operators facilitating the development of their exports and the conquest of new growth markets.

During the third panel, devoted to “Financing and Support Arrangements”, discussions focused on the improvements made to offers aimed at supporting the industrial sector. “To support SMEs in the current context, we have raised the guarantee ceilings to 15 MDH per operation and to 30 MDH vis-à-vis the same company”, announced on this occasion Hicham Zanati Serghini, Managing Director of Tamwilcom. .

After the presentation of the various support and financing solutions offered by the Bank for the benefit of operators in the agri-food industry, the representatives of the BCP group’s Trading Room detailed the hedging solutions made available to companies operating in internationally aimed at optimizing the risks linked to the volatility of exchange rates and fluctuations in the price of raw materials.

On the sidelines of this meeting, the Banque Populaire Centre-Sud signed a tripartite agreement with the Chamber of Commerce, Industry and Services Souss-Massa (CCIS SM) and the General Confederation of Moroccan Enterprises in the region (CGEM SM ). This aims to develop the entrepreneurial spirit and encourage the creation of innovative businesses in the region. Through this partnership, the Banque Populaire du Centre-Sud intends to support the regionalization of the Industrial Acceleration Plan in favor of industrial ecosystems as well as the implementation of investment projects, particularly in the field of sustainable development (solar energy, wind energy and water saving).

The work of this day continued in the afternoon with more than a hundred B2B meetings which enabled investors to benefit from the advice and support of experts from the Bank, its subsidiaries, as well as several of its national and regional partners.


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