OCP launches [email protected] to facilitate the opening of farmers to a wider market

Reference partner of the national agricultural dynamic Green Generation, and anxious to contribute to meeting the key challenges of farmers, the OCP Group, and the OCP-Al Moutmir Initiative, is strengthening its offer of digital solutions by launching [email protected]the new mobile application for marketing agricultural productions, designed by school resources 1337.

Developed with farmers and for farmers, [email protected] aims to connect all farmers to a wider market, to encourage short supply chains and to facilitate the marketing of agricultural products and services.

This application also makes it possible to directly connect all potential buyers, in particular supermarkets, the food industry and hotel and restaurant chains to the various agricultural producers.

100% Moroccan application, [email protected] was designed and developed by committed young people made up of solution architects, developers and application designers from the 1337 coding school, in order to respond to the problems of farmers identified following field work and continued proximity to the Al Mutmir team. It thus reflects the common commitment, carried out with dedication and pride to take up the challenge of developing national agriculture.

First African platform adapted to the specifications of agricultural production, [email protected] allows you to submit an offer to sell as well as a request to buy. It already has 6 operational departments:

– Sale and purchase of raw agricultural productions: an almost exhaustive offer of agricultural productions at different stages of maturity, and in different packaging, with a detailed description including various technical elements such as the types of seed, variety, sizes, shapes, colors , etc.

– Sale and purchase of oils and lightly processed agricultural products: this service allows farmers who produce different types of oils in particular to exhibit their products by specifying their quality standards as well as the specificities of their production area.

– Rental and sale of agricultural land: this service offers a real opportunity to the farmer and/or a new investor to find agricultural land suitable for the planned activity. Among other things, it allows owners to make their land available to many potential buyers and/or tenants.

– Sale of livestock: this service allows breeders to market their livestock in all regions of the Kingdom. Similarly, it offers the potential buyer several choices of breeds, origins and qualities of the targeted livestock.

– Sale of livestock feed: connects farmers/fodder producers with herders wherever they are. The buyer will find on the application all the necessary information on the food offered for sale.

– Sale and purchase of seedlings and agricultural inputs: allows nursery farmers to provide customers with certified seedlings and seeds. Thus, this service is a simple and quick solution for customers looking for quality products.

The app [email protected] is available for free on Google Play Store (Android) and soon on (IOS). The Al Moutmir initiative teams are available to all farmers/users.

The objective is to support the appropriation by users of the various services offered and support the use of digital everywhere and for everyone, thus facilitating the connection of the agricultural ecosystem to the market.

[email protected] in its first version aims to connect upstream and downstream agricultural actors. It will then evolve towards a transactional platform with the ambition of eventually integrating the logistics component.


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