CAM rethinks the farmer relationship and launches "Hssab Dar" and "Hssab Al Ard"

Historical partner of agriculture and the rural world, Crédit Agricole du Maroc (CAM) is innovating by launching a new approach which now allows the farmer to have two separate and watertight accounts: A professional account “Hssab Al Ard” linked to his farm and his professional activity, and another personal account “Hssab Dar” to manage his personal and family needs.

While historically in the rural world and in the absence of a legal structuring of their professional activities, farmers have often mixed personal and professional expenses, Crédit Agricole du Maroc now provides farmers with an unprecedented solution with the possibility of being able to benefit from ‘a distinction between their personal needs, income and expenditure as private clients and their income and expenditure related to their professional activities as practiced in the urban world.

This new approach is part of the support and accompaniment of the establishment of the National Register of Agriculture (RNA) and the program of generalization of social security for the benefit of farmers.

Thus, this approach conceptualizes the dual banking relationship for farmers in order to support them both in their professional activities and in their private activities, will be based on the establishment of the ANN to ensure specific and distinct management of financing projects. backed by the professional account of the farmer while offering him the opening of a free personal account to cover all his personal and family needs.

This new approach allows the farmer to have his personal funds with complete peace of mind to meet the needs of his family in the event of professional difficulties related to his farm.

Hssab Al Ard, account dedicated to the management of professional needs

Thanks to the identification of the unique number granted within the framework of the implementation of the National Agricultural Register, the farmer will benefit from a current account allowing, in operation to the credit of the account, the release of credits, the receipts of the operations, FDA subsidies, other financial incentives from the State, compensation from MAMDA insurance products (Multi-risk Climate Insurance, Arboriculture Insurance and Livestock Mortality Insurance, etc.). This account will be debited with miscellaneous operating expenses, irrigation water fees, loan repayments and AMO contributions to the CNSS.

This professional account will function like the business account according to the pricing in force for the various operations.

Hssab Dar, free personal account to manage personal needs

Identified by the CNIE number, the farmer will be able to have a checking account allowing him to manage his personal and family income and expenses and will count as credit operations his savings, the proceeds of his retirement, various transfers for his benefit. , off-farm receipts. The debit will include personal expenses, personal loan repayments (non-operating), subscriptions to optional bancassurance products (savings, retirement, health, etc.).
Hssab Dar is a personal account offered by the bank and for which no account maintenance fees will be charged.

Multi-channel offer for easier personal account opening for the farmer wherever he is

In addition to the Physical Agency and Mobile Agency channel, Crédit Agricole du Maroc democratizes access to digitalization and offers the possibility to the farmer via the “Hssab-e” mobile application to benefit from the digital offer dedicated to this approach.

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