National campaign from May 14 to June 14, 2022

“Breastfeeding: for a better investment in early childhood development”, it is through this campaign that the Ministry of Health and Social Protection celebrates breastfeeding, from May 14 to June 14, 2022 .

In partnership with the National Nutrition Program and in partnership with the National Initiative for Human Development (INDH), this campaign campaign aims to encourage women to breastfeed early and exclusively.

It is also a question of highlighting its health benefits based on several scientific studies which have shown that breastfeeding during the first six months of the child’s life allows a better chance of having a good growth during childhood and adolescence.

These benefits don’t just affect the child, they also include the mother, reducing the risk of many diseases in women such as breast and ovarian cancer, diabetes and heart disease.

Also, according to the World Health Organization, there is a clear relationship between prolonged breastfeeding and high scores on intelligence tests and academic achievement, which contributes to better neurocognitive development.

Despite the efforts made, early breastfeeding in the first hour after childbirth is only practiced nationally by 42% of women, and only 35% of babies benefit from exclusive breastfeeding during the first 6 months of life according to the latest National Population and Family Health Survey of 2018.

Much effort is needed to achieve the national objective by 2025, which is to achieve an early breastfeeding rate within one hour after childbirth of 50%, and 50% also for exclusive breastfeeding rate for the first 6 months of life

Therefore, in order to ensure the achievement of the desired objectives, the Ministry of Health and Social Protection and the National Initiative for Human Development – ​​(INDH) have prepared a set of communication media, and will organize awareness-raising activities for health professionals and the population.

This campaign will also include a set of communication activities at the regional level, in addition to the mobilization of ministerial departments, non-governmental organizations and the media to support the efforts made in this direction, by disseminating awareness messages to ensure that they reach all the people targeted and mothers in particular.


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