Casablanca: Shoeleven Company inaugurates a new industrial unit

The Moroccan company Shoeleven Company inaugurated, on Friday in Casablanca, a new industrial unit during a ceremony chaired by the Minister of Industry and Trade, Ryad Mezzour.

The result of an association with the FLO group, the Turkish leader in the manufacture of shoes, this project concerns the manufacture of certain brands of the group intended for export and the local market and the creation of a brand (OCTO) specially developed for the Moroccan market.

Worth a total of 20 million dirhams (MDH), this investment, which benefited from the Istitmar program within the framework of the Bank of projects, will create 500 jobs and develop the local sourcing of Groupe Flo via partnerships with local manufacturers. The project should also generate a turnover of 85 million dirhams, 50% of which is intended for the local market. As for the production capacity, it will be increased to 2400 pairs per day.

Speaking on this occasion, Mezzour noted that this project above all illustrates the win-win Turkish-Moroccan industrial partnership and offers the opportunity to young Moroccans to forge their talents and to local manufacturers to increase their competitiveness thanks to local sourcing.

“It will contribute to the dynamics of the sector at the regional level and to further develop quality local production aimed at making +made in Morocco+ a world reference”, he underlined.

For his part, the general manager of Shoeleven Company, Azzedine Jettou, welcomed this extension which reflects the confidence of foreign investors in the very favorable economic climate of Morocco.

He also noted that this unit represents a real competitive asset for the Group’s industrial responsiveness and will generate around a hundred high value-added jobs.


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